PR and marketing consultant.
Former news and features journalist.
Passionate writer. Excellent communicator.
Love helping people get their message across.
Marketing, PR and copywriting services based in Gloucestershire and Bristol
Drop me a line to discuss ways I can help you with professional and cost-eﬀective PR and marketing solutions. From small start-up companies to established brands I can tailor a package that suits your business and your budget.
Public Relations (PR)
PR people tend to get a bad rap, sometimes deservedly so. You don’t want someone that’s full of hot air and marketing jargon. You want someone who can come up with creative ideas to get your business or organisation the publicity it deserves.
That can be anything from a simple press release sent out to media, or devising a full PR campaign and strategy – often integrating this with the services below, such as social media, email marketing and blogging. I can also work seamlessly with existing PR teams to support large scale projects.
Writing is writing isn’t it? I suppose you’d expect me to disagree, wouldn’t you? Great marketing copy, whether for a website, brochure, blog, or advert, is an art. As a former journalist and feature writer for magazines, writing is what I love.
My copywriting experience extends to magazines for local authorities, website re-designs, email marketing and blog articles for major marketing agencies, schools and colleges, and local businesses.
When you mention social media, firms often think: ‘Huh? I can tweet and send out some Facebook posts’. Quite right. But social media for marketing purposes involves a much more structured approach.
Are you reaching your target audience? Are you converting posts to sales or clients? Have you used Facebook or Twitter advertising? Have you got a content and social media plan? If not, get in touch to discuss.
Email marketing is a simple and cost effective way to reach your current and prospective clients. Some businesses, however, can find it a minefield…
Why? You need to comply with guidelines on business email marketing, you need to avoid spam filters, and even more importantly you need people to read your emails – not just click ‘delete’. Not easy when all is said and done is it? Sometimes it pays to have someone on board who can make this process quick and simple.
As a former journalist, who moved into Public Relations, communications is second nature. For a strategic communications project, you need clear thinking, creative ideas and someone who can pull a project together from start to finish, ensuring excellent results.
I have recently completed a full service communications project for a district council, delivering a public service message to over 52,000 households. Find out more in the expertise section.